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Benelux has huge potential markets in business and leisure. As  Belgium  doesn’t  have  any  strong  home  carrier  (Brussels  Airlines  owns  15%  of  the  Belgian  revenue),  it  means  85%  of  the market is available for any airline active on the market. The Netherlands has a vast travel culture due to its history. Belgium  is  known  as  the  center  of  Europe  with  its  European  Institutions,  NATO  and  many  companies with international business relations. Additionally, Belgium holds the largest European incentive culture, producing the most significant number of groups. Luxembourg is the financial heart of Europe  with its banks and European Commission.