Benelux has huge potential markets in business and leisure. As Belgium doesn’t have any strong home carrier (Brussels Airlines owns 15% of the Belgian revenue), it means 85% of the market is available for any airline active on the market. The Netherlands has a vast travel culture due to its history. Belgium is known as the center of Europe with its European Institutions, NATO and many companies with international business relations. Additionally, Belgium holds the largest European incentive culture, producing the most significant number of groups. Luxembourg is the financial heart of Europe with its banks and European Commission.